CULTURE AND TOURISM ON-LINE MAGAZINE
- FEBRUARY 2018 -
HOME - Bridge Italy - Books - Do you want to be FICO? In Bologna you can
Books
Do you want to be FICO? In Bologna you can FICO (Fabbrica Italiana Contadina), the biggest agri-food park in the world, is about to open in Bologna in November by Vincenzo Zagà
SHARE Facebook Twitter

Bologna, FICO. The entrance

FICO Eataly World, the Disneyworld of food promoted by CAAB (the local agri-food center), and run by Eataly World, the new company linking Eataly and Coop, opens on 15th November 2017 and will host the whole range of wonders that make up Italian biodiversity.

As the founder of Eataly and one of the deus ex machina behind the project, Oscar Farinetti, says, “FICO is a simple project: it aims to be the largest place in the world to celebrate Italian agri-food and gastronomy and wine biodiversity. It’s a tribute to the luck of being born on the 2% of the earth’s surface that has a unique microclimate, thanks to its latitude and to the protection of a good sea like the Mediterranean, and the Alpine and Apennine peaks, that enable a biodiversity record. With Eataly we have brought the Italian table to foreigners; with FICO we want the foreigners to come here, to touch and taste our land and its fruits in person. It’s a project that conjugates a sense of duty with pleasure, ethics and fun, culture and carousels”.

In concrete terms, the FICO project will look like an “ark” measuring 80 thousand square meters, worth 130 million euros, where all the delights of the Italian food supply chain that starts life in the fields, (two hectares of vegetable plots and livestock holdings), makes its way through production (with 40 processing plants) and ends up on the decked-out table, will be safeguarded, with 25 options from restaurants, bistros, street food stalls, trattorias, cafés and award-winning eating-places. There will also be 10 classrooms for didactic purposes and 4 thousand square meters of pavilions for cultural and entertainment events.

“The FICO Eataly World agri-food park – underlines Andrea Segrè, from UNIBO, the chairman of CAAB and of the FICO Foundation – is without doubt an outstanding project and an example of how to value a shared legacy by means of an initiative which will provide precious job opportunities and training experiences for tomorrow’s professionals. With the FICO Foundation we want to involve the youngest age group, promoting courses and projects to do with nutrition education, stimulating and interesting initiatives for people who work around food”.

In fact FICO will mean both business and tourism, not only safeguarding and appreciation of tradition and agri-food sustainability: three thousand jobs (of which 700 full employees) in the food supply chain process, with the participation of two thousand companies (more than 40 brands present within the park with their workshops), 2 million foreigners and 4 million Italians expected to attend, including half a million children and students, with expected takings to reach 80 million euros. It’s not surprising that food is the “Made in Italy” product best loved by visitors from all over the world and the most powerful marketing instrument for the promotion of our country, undoubtedly the most beautiful in the world. In the meantime in the “fat and learned” city of Bologna, they are working towards putting on electric shuttle buses to link the rail station with FICO and help the flow of traffic and visitors expected at the Due Torri.

More articles
Culture   Eugenio Barba On Life and Theatrical Thought and Practice Culture   Mark Bradford and Wade Guyton Million dollar American art that’s taking Italy by storm Culture   “Poverty is sexist” The young ambassadors of ONE in Paris against extreme poverty Culture   The middle-eastern origin of blown glass, the pride of Venice Culture   “You don’t know the South” 
The culture of the South relaunched in Otranto Culture   Those Southern women who express the world Culture   Andy Warhol The immortal guru of Pop Art Culture   “Angels and saints in Chicago and Baltimora” Cultural exchanges between the University of Bari and the US Culture   Those farm women, thrilled at their first sight of the sea… Culture   My Puglia as seen from the UN Culture   Forty young Italians with ONE for the fight against world hunger Culture   “American Dreamers” The new dream of eleven American artists on show in Florence Culture   The Fulbright Project? An extraordinary opportunity for a cultural exchange
Books   Not even love transforms the Stock Exchange of destinies Books   And the dream of conquest turned into a mirage of the desert Books   Joseph’s Gargano Books   The tragedy of Mattmark A book so as not to forget Books   Journey through the gardens of Italy Books   When poetry investigates “time” Books   Amidst the storms of life it’s the strength of a loving heart that wins Books   That valley in the Gargano so rich in history that must not be forgotten Books   Grottaglie and its pottery through the life of the benefactor Vincenzo Calò Books   Eighty years of joyful culture Books   Sergeant Romano’s siege like in a movie Books   The magnificent eighty Books   San Marco in Lamis seen from its bell-tower Books   A great love for splendid Castro Books   Better not come home... Letters between Italy and America during the first World War Books   Story of a poet between Puglia and America Books   Worked to death under the sun of Puglia Books   When forgotten objects tell a life story Books   Masserie of Puglia Journey amidst Beauty Books   An excursion into the Salentine dialect … Mai pe iabbu Books   The moral revival of the South can start from its “best” Books   Life, anyway! Books   Rainbow of women Books   Amidst the mountains of Val d’Aosta …in pursuit of the culprit Books   …Once upon a time there was the past Writing about it to preserve the memory Books   Disorder and experimentation in the museum-houses of Ignazio Apolloni Books   Salento stories …in search of lost time Books   Pietro Marti, the great standard-bearer of Salento culture Books   Even tycoons cry Books   If a “whale” island appears one night out of nowhere… Books   From his ancestral Calabria to Roma Precious memories of a lifetime Books   The importance of rediscovering “fraternity” Books   In the wax museum to seek the dream of a better world Books   Naples “Kissed by God and raped by Man” Books   Once upon a time there was the padre-padrone Books   Second World War The drama of the fallen Books   On the Savannah lagoons …to heal Books   The meaning of the 20th century in the saga of the Stille family Books   In Fellini’s La dolce vita the germs of today’s Italy Basilicata   Craco The “second life” of a ghost town Po Delta   The Po Delta park Natural beauty and history Bari   “Cieli americani” in Bari Verona   Verona Shakespeare celebrated its beauty without ever having seen it Courmayeur   Courmayeur All the charm of the low season Ferrara   You can still dream in Ferrara Ferrara   “Action!” Amongst Ferrara’s myriad sets Music   Porretta Soul Festival The Italian Woodstock of black American music Matera   Pasolini-Matera Fifty years ago the first Gospel in the Sassi Naples   “Wood Stone and Friends” Jimmie Durham’s magic vitalism at the MADRE Naples   Art miracles at Vigna San Martino Naples   The Hermann Nitsch Museum From horror to awareness Bologna   Bologna “The Learned”, “The Fat”, “The Red” Bologna   At the MAMbo Arte Povera on display Polignano   From Brooklyn to Polignano Twelve artists out to conquer Europe Movies   With The Revenant DiCaprio rises again and aims for the Oscar Movies   Quo Vado? When the southern redneck turns politically correct Movies   When the cinema returns to the future Best of Italy   Andria Pietro Zito’s vegetable garden This is where his prize-winning dishes originate Best of Italy   The best Milanese panettone is… Salentine San Marino   “From Hopper to Warhol” on the gentle hills of San Marino San Marino   San Marino Historic appeal amidst breathtaking panoramas Turin   Reggia di Venaria Reale A treasure rediscovered Turin   The Egyptian Museum of Turin The immortal appeal of the Pharaohs Turin   “For President” Photogenic qualities will win the elections Padua   So much… In the city of the three “withouts” Milan   EXPO 2015 Not just food Milan   The oneiric inspirations of Joan Jonas Milan   “Autunno americano” Milan celebrates the States Milan   MILAN The metropolis is still “to drink” (…and “to eat”) Rome   “Empire State” New York is still the epicenter of art Venice   The immortal charm of the 
“Queen of the Sea” Venice   So many “Illumi/nations” with the Biennale d’Arte Rovigo   History and Art In the capital of the Polesine Rovigo   “Divisionism, the light of what is modern” 200 works on show in Rovigo